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Kalum

Senior SEO Content Writer at Metricool. Specialist in copywriting, social media strategy, and content management with a passion for studying human behaviour and trends.

Author's posts

- Content Marketing
- Social Media
2025 Social Media SEO Guide: Strategies for Every Platform
The role of a social media manager is constantly evolving. It’s no longer just about posting pretty pictures and crafting clever captions. In 2025, effective social media marketing demands a deeper understanding of how content is found, and that means embracing social media SEO. All social media platforms are now used as powerful search engines, […]
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- Instagram
- News
Reel-y Good News: Instagram’s Game-Changing “Edits” App!
When it comes to video social media content, Instagram reels receive the 3rd most interactions per follower, behind TikTok and YouTube. In 2025, Meta will continue to boost video content with the creation of the new Instagram Edits App, a standalone video creation platform with advanced editing features. It has now officially dropped, available for […]
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- Facebook
2025 Facebook SEO Guide: Boost Your Brand’s Visibility
Social media and SEO have always been seen as separate branches of the marketing tree, but in 2025, the best social media marketers and creators have realised they go hand in hand. This is certainly true on Facebook, where you need to optimize your content in order for the algorithm to get more eyes on […]
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- Pinterest
What’s Trending on Pinterest? Hottest Summer Pinterest Trends in 2025
Pinterest is an ever-changing platform with new features, capabilities, and opportunities for creators and businesses to promote their brand. Find the latest summer Pinterest trends for 2025.
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- Instagram
2025 Instagram Caption Ideas: Examples and Guidance For Engagement
Your captions are a crucial part of your instagram success. Find the best Instagram captions to align with your business goals in this guide.
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- Bluesky
Best Time to Post on Bluesky: Finding Your Rhythm for Max Impact
For creators, social media managers, and brands, new platforms present new opportunities to grow your online presence. Bluesky is one of the latest new avenues, aiming to rival Twitter for text-based blogging content. As with any social network, simply posting randomly isn’t enough to move the needle; you need to understand your audience’s rhythm and […]
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- Instagram
- Social Media
This Weeks Trending Songs on Instagram Reels
Here's how to find trending songs on Instagram Reels in 2024, to stay on top of the trends and boost your video's chances of virality.
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- Instagram
- News
Instagram Finally Has a Teleprompter!
While creators reading this will agree it’s taken a while (maybe too long), Instagram has finally answered our prayers and added a teleprompter feature. So, now you’ll be able to read scripts directly from your phone. This is the latest of the many improvements Instagram has made in 2025 to help us create even better […]
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- Instagram
Trending Hashtags on Instagram: June 2025
Hashtags are key on an Instagram strategy. They help you reach a wider audience and engage more users. Discover the most popular Instagram hashtags by industry.
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- Instagram
Instagram Trial Reels: Everything You Need to Know
Instagram promised us lots of new tools for creators and brands in 2025, and they haven’t disappointed so far. Hot on the heels of Edits, the app for editing your reels, is the announcement of “Trial reels”, a new weapon in the ongoing battle of creativity vs effectiveness. What are Instagram Trial Reels? We know […]
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- Instagram
How to Use Instagram Web: Managing Your Account Via Desktop
So you want to use Instagram's website version but you don't know how it works. We got you, read here how Instagram's desktop version works and what features are available.
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- Content Marketing
- LinkedIn
Best LinkedIn Content Ideas for 2025: 577,180 Posts Analyzed
Although LinkedIn has been around for a long time now, its recent boom can make it feel like a new platform. Once used almost exclusively for job-hunting purposes, it’s now another avenue for spreading your creative wings with engaging content. Our 2025 LinkedIn study showed increases in clicks (28%) and interactions (24%) when compared to […]
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